YashPeople are at home and consuming more electricity than ever.
In other words, they are paying more for electricity than they were doing previously.
We all know that grid electricity is costly and people are searching for alternatives to saving money on it.
What could be a better option than solar electricity?
Solar entrepreneurs, it is high time to help people in saving money through Solar Power Installation.
How would you do it in times of social distancing?
You know, the sale is a well-defined process that involves the following steps:
- Searching for the right prospective
- Pitching him the product by explaining its features and benefits
- Personal Meeting
- Follow-ups
- Conversion (Installation)
You need more physical interaction to follow these steps. But you are not able to meet them in person because of social distancing.
Also, you can’t speak so loudly that your voice reaches their homes, convincing them to go for Solar.
Then how to sell solar remotely in times of Social distancing?
You need to find a suitable medium that tells about yourself and your business.
Different channels can help you in closing the deal remotely.
Disclaimer: This post contains affiliate links which means that I will receive commissions when you decide to buy these products through these links. However, I feel these products are very useful when you are preparing to sell solar remotely.
Face to face interaction
Video conferencing provides a great alternative for personal meetings. You can see people and talk to them regardless of their physical location.
When you interact with your prospects, you can explain about your company, the solar products better through your facial expressions and body language helps in communicating the entire message clearly, not leaving room for any misunderstandings or misinterpretations.
Moreover, the client sitting on the other side can see your face, recognize you.
Gradually, a relationship starts building and the client feels connected. All this helps in building trust and closing the deal.
You can connect with your team through video conferencing and can explain the work and other things easily that require visual communication, saving time, and increasing overall productivity.
Video conferencing offers video and audio conferencing, chat, meeting recording, screen sharing, white-boarding, live streaming to communicate with the team and the client.
Popular video Conferencing Software: Zoom, Microsoft teams.
Use Solar feasibility spreadsheet for sizing and finding solar profitability
Once you are successful in making your point and igniting interest in his mind about solar, you can ask about his energy needs, budget, and return expectations from the solar investment.
The Solar Feasibility Spreadsheet enables you to design the solar power system and know the financial feasibility within a few minutes of getting inputs from the client.
Imagine yourself, the long-lasting impact you are going to leave in his mind when you provide the result so quickly.
This sheet helps in sizing the complete solar power system and calculates the annual return offered by it through various discounting methods.
Use E-mail marketing to sell solar remotely
Though face to face interaction is very important in the first phase of communication for breaking ice and building trust.
But your client may not always prefer it afterward and the reasons could be many like he might be busy with other work or may not always feel comfortable taking out time for video conferencing as it requires the physical presence of the person.
But you cannot leave your prospective unattended.
The other mode of communication to be in touch with him is E-mail.
You can send information about the next course of action through e-mails without disturbing her/him or without taking any extra time.
He can check and go through them at his convenience.
Certain things are explained in writing.
For example, when you design the complete solar power system according to her/his requirements and find financial feasibility.
There are a lot of technical terms, variables, charts, excel sheets, and pictures that are involved in doing so.
One cannot understand it completely unless it is provided in written form.
The best way to communicate this complete information is through e-mail.
He can go through the complete information and if any query arises then he too can revert you through e-mail and get the answer from your side.
There are times when you want to send general information like your company profile, products, and services to many people you know in your business circle.
It seems difficult as it requires time to type the e-mail address of each person and then send it separately.
But not with the latest e-mail marketing software.
You can send one mail to many people simultaneously or at the same time.
The e-mail marketing software like Mailerlite, Aweber, and GetResponse offer many features like pre-built beautiful templates, a grouping of persons based on interest, age, and location helping you to provide customized solutions to each of them.
Create a solar website
In times of social distancing when a personal meeting with a new prospect is difficult then, how would you acquire the contact information of people interested in your product and services?
Create your online presence through a website.
People are surfing the internet more than ever in these uncertain times and therefore your chances of being found in the search engines are quite fair.
So, it is a good idea to have a website for your company.
There are many options available in the market for creating a website.
To make your work easier, let me advise you on the one which is quite popular.
The Bluehost website builder is for people who are new to this concept and want to build a good-looking website in less time.
And this website builder is based on WordPress.
In case, someone is still confused with this concept then a complete website builder such as WEEBLY or SQUARESPACE is the right choice.
Write an e-book on solar
Why not write a small e-book on Solar Energy, Designing a solar power system, Basics of solar installation, etc?
Mention and insert links to your product and services in the right places in the e-book.
If your e-book is interesting and informative then more and more will read it and will click on the product links, they will be directed to your online store, increasing the likelihood of sales that too without physically interacting with the client.
In this way, an e-book is a very effective medium for marketing your product and services remotely in times of social distancing.
If you feel that you should sell it then you can price it too.
Many platforms offer this feature. The 2 popular platforms are:
Create an online solar course
You know all about Solar, Why not educate your client, homeowners, and solar energy students through an online course?
In times of social distancing, people are spending more time at home and are searching for options to enhance their skills.
Your online solar course can prove to be a good option for them.
Try creating the one and sell it on your website or other platforms like:
That offers all features which are required to sell remotely the online course.
You will get all information needed from scratch to launch the course from these websites.
This can prove to be an alternate source of income in addition to your main business.
Conclusion
Whatever strategy you adopt to connect with your clients don’t leave them unattended in these uncertain times.
“Remember gone clients seldom come back”
Please don’t create a gap
Your efforts in connecting with them through these innovative ideas will pave way for your success in the future.
