Yash
A green energy blog/website is a must for entrepreneurs in the green energy sector.
The new year is still one-and-half months away.
But preparations need to be made before so that you start with a bang this new year.
Why Green Energy?
Green Energy: Energy that is derived from natural resources such as sun, wind, and biomass.
These energy resources do not cause pollution.
The demand for green energy is increasing
If I take about renewable energy investment in India.
In FY 2021-22, it was $ 14.5 billion.
A 125% increase with respect to the previous financial year (2020-21).
The top Indian players made the majority of their investments through acquisitions.
The other mode of investing was purchasing bonds, through Debt, equity, and joint venture.
These investments are creating job and business opportunities.
People are now more interested in Green Energy than ever before.
They need information, service, products, training, and knowledge about Green Energy.
You can act as a platform and provide solutions by filling this gap.
And starting your Green Energy website is one step toward this.
Fossil fuels are limited
Most energy we get for meeting our demands is coming from burning fossil fuels.
In addition, to providing us with energy, these fossil fuels also release carbon emissions into the air.
And
These emissions are responsible for global warming.
The consequences of this are many such as:
- Melting of glaciers
- Migration of people and animals
- Severe droughts and floods
It is predicted that if we burn fossil fuels at the present rate.
The average temperature of the earth may rise by 1.5 ᴼC more by 2050.
This temperature rise may seem small to a novice.
But it can cause havoc on our earth and mankind.
So, there is an urgent need for energy sources that reduces carbon emission in the air and also meet the daily energy needs of people.
The Green Energy sector is the one that has the potential to do so.
People who are into this, know this very well.
Green Energy is the need of the hour.
Disclaimer: This post contains affiliate link. It means that I will earn commissions on the successful buying of the products. However, I strongly recommend these products while starting your Green Energy Website.
Top Green Energy Niches
A blog is the best medium to share your interest, and knowledge and grow your business.
Let us discuss some of the top niches in the green energy sector.
Solar PV Technology (Renewable Energy)
The energy source is termed renewable when the rate of its consumption is less than its replenishment rate.
These energy resources do not cause pollution such as solar energy, wind energy, geothermal energy, tidal energy, etc.
You can pick any of the renewables of your interest.
You can see that mine is solar energy.
This technology is very mobile and can be implemented on almost any terrain.
If you are interested in this niche then you can write many topics on this such as:
- Solar panels reviews
- Talk about the latest solar panels technologies such as Mono-PERC, Half-cut solar cell technology, and Perovskite solar cell technology.
- Best solar energy monitoring systems,
- Best solar batteries in the market and many more…
- Latest solar charge controller technologies (PWM vs MPPT)
Solar PV is such type of technology that can be implemented in any terrain. People want to learn about it. DIY solar articles are very much in demand. The best way you can do this is to write Do-it-Yourself articles. Such as how to size the solar panels, size the wires, size the inverter, how to install solar panels, which is the right direction for your solar panels, and more.
Electric Vehicles (EV)
Another green segment that is gaining popularity is the Electric Vehicles segment.
We all know that conventional vehicles run on gasoline (petrol, diesel, etc).
And these are fossil fuels that are limited.
Moreover, the use of these fuels causes air pollution.
In order to mitigate climate change, electric vehicles are gaining popularity.
An EV runs on electrical energy which is provided by the battery. Nowadays, many electric vehicles (Tata, Ather, and more) are running on the roads competing with the conventional gasoline-fed ones.
“By 2035, Europe is going to stop the manufacturing of petrol and diesel vehicles”
Latest News
It means that electric vehicles are bound to dominate the roads.
Therefore, writing about EVs would be very much profitable in the long run.
There are many segments in the EV about which one can write.
- One can write reviews of the latest EV launched in the market.
- You can discuss the technology used in electric vehicles.
(We have limited public charging stations. Therefore, home charging options are in demand. And the companies are providing multiple charging options to compensate for the limited public charging stations).
- You can write about the efficient EV chargers available in the market.
- Latest EV batteries and their technology
- How much electricity does an EV consume? And many more…
Or
You can choose a specific segment within EVs such as Electric Scooters. You can write about various e-scooters brands in the market. One of the top e-scooters brands in the UK market is TurboAnt X7 Pro
Your honest review can make people buy the right products.
Green Finance
Another area that is gaining popularity in the green energy market is green finance.
It is the field that empowers people to go for renewable energy with various financing options. Renewable energy is gaining popularity.
One of the main hurdles in its adoption rate is the initial investment cost.
For example, a 5-kW grid-tied solar power system in India costs around Rs. 3,10,000.
(Despite the high initial investment, solar offers attractive returns and fast payback).
Although the cost is reduced by the amount in the last 10 years. Still, it is higher for some people.
Those who cannot afford to invest lumpsum in solar.
Green Finance could be the solution.
It offers interesting buyer loans at a reasonable rate of interest.
If you can provide multiple options of money from which the user can borrow and invest in green energy.
Then this could be very helpful for the user.
Moreover, green finance also gives people an opportunity to invest in green projects in various ways.
Therefore, you can help the user in a variety of ways by providing information such as:
- Top banks offering green loans at affordable interest rates.
- What is green finance?
- How to invest in the green energy stocks
- How to find the financial feasibility of the solar power system? And more…
- How to invest in water?
- Top green investing opportunities
- Other areas of interest could be green economics, carbon trade, carbon credit, climate finance, and more.
How to choose your Green Energy Niche?
- You have an interest in the chosen niche that you can work for the next 5 years without getting directionless.
- Your niche should have demand in the market, be marketable, and be profitable.
If you can think of at least 20 articles to write for the blog. Then choose that green energy niche. Let me write a few topics on solar PV technology:
- How to design a solar power system?
- Top most efficient solar panels in the world?
- What is the price of a 5 kW solar power system in New York?
- How much money you can save with solar this new year?
- Best solar panels for the hot climate
- Best solar monitoring systems in 2023
- MPPT vs PWM solar charge controller
- What is the best tilt for your solar panels
- Top solar panels offering the longest warranties
- How half-cut solar cell technology improves the efficiency of solar panels.
- Best solar panels for people living in Delhi
- REC solar panels vs. LG solar panels: Which is better?
- How do size the battery of your solar power system?
- What can you run with 150 watts solar panel?
- Can you run AC with solar?
- Do solar panels work with artificial light?
- Why do solar panels appear blue or black in color?
- Best solar panels for RV
- Top solar installers near you
- And the list goes on…
Who should have a Green Energy Website?
- Service providers such as Solar Installers, manufacturers, green finance consultants,
- Educators who teach about the green energy
- Manufacturers
- A student who is interested in green energy and want to share her/his knowledge with the world.
- Persons who want to make money by writing about Green Energy.
How having a Green Energy Website can help you?
Your website showcases your knowledge and business to the world.
Your business can reach any part of the world through the website.
A regularly updated website through a blog helps you in creating a brand.
A website increases your visibility. You become more reliable and authentic.
You become available through your website. Now, people start taking your advice for solving their problems by implementing green energy into their lives.
You start getting leads.
You recommend products and services and you start earning.
Choosing a name and designing the website
There are certain steps that can make your website unique, functional, easy to navigate, and secure.
Let me highlight a few:
i) Domain Name
The domain name should reflect your work. In my case, it is www.solarwithyash.com.
It shows that it is about Solar and the author is Yash.
Similarly, you should choose your domain name in such a way that it gives hint about your work.
Keep it short and simple. These types of names are easy to remember, pronounce and type.
ii) Right Hosting
After deciding on your domain name, choose a good platform that can handle your blog effectively.
It should be easy to use and have enough features that let your blog expand in the future. Good help and support.
Affordable and reliable.
Your website should be mobile-responsive. It should be SEO-friendly.
It should be secure and keep the backup of your content.
Designing
Theme
The right theme makes your website more appropriate. It gives a user-friendly experience. That attracts the user.
You can make your website professional by designing the main pages of the website.
Home Page
It is the first page of your website. When a user types the blog address, s/he lands on the home page.
Therefore, it should have all the material that information about your blog and business.
Let me share a few tips for making a home page effective.
- Keep it simple and clean. Avoid adding too many images on the home page.
- Choose a background that goes well with your work and brand.
- Try to inform the user all about your blog.
About Us
It is also a very important page that most visitors visit on a website.
Therefore, make it interesting.
Share a story of how and why you started the green energy website.
Explain the business model of serving the customers through your website.
Share your latest pictures and the events you attended related to the business.
You can also add videos and links to other posts on your website.
The About Us page is meant for you.
Contact Us
The contact us page helps visitors to get in touch with you. To ask questions related to the business.
Make the contact page clear and crisp.
Like how your business can help in solving their problems.
Always mention the contact number and the e-mail address on this page.
So that the visitors can contact you in one go.
Adding Testimonials
Testimonials are a great way to make your website trustworthy. Let us say you have a product and you have sold it to your customers.
Ask for their reviews.
Request them to provide positive feedback. Remember the feedback should be genuine and constructive with some improvement for your product.
It will help in attracting more customers and improvement will make your product better.
Marketing
This is your online business and you need to promote as an entrepreneur.
Social media has the power to accelerate your business.
But not all social media platforms work equally well for all niches.
- For brand awareness: Facebook
- B2B perspective: LinkedIn
- B2C: Facebook, Instagram, YouTube
Therefore, you should know your target audience.
Understand the type of content you are producing. Visual content is more liked on Instagram and Pinterest.
Also, choosing too many channels for social media marketing may not be as effective that two or three channels can do.
Making money with a Green Energy Website
This is one of the most important aspects for any entrepreneur.
When you are producing content consistently.
More people will visit your blog for information, the latest updates, and knowledge.
These visitors are your prospective customers.
You can further delight them with your products and services.
Remember, your products and services must add value to their lives.
There are numerous ways of making income through your website once traffic builds up.
Let me discuss some of them.
- Affiliate Marketing: It is a way of marketing the products and services of other companies which you feel are best suited to your prospective buyers. Always share your unbiased view so that the visitors get the right information.
- Making your online course: Although, affiliate marketing is a good way of making money. But selling your product gives you the freedom to price and modify it according to the needs of the customers.
(Like I have designed my products in the form of a Solar Feasibility Spreadsheet, and an Online Solar Course. And I have also written an e-book on “How to design the solar power system?)
- Google Adsense: Another famous way of monetizing your blog is through google AdSense.
Conclusion
Green Energy is set to define the future.
And those who are in this sector are going benefit.
Creating a website will help in expanding your green energy business.
- It will help in defining your brand, creating leads, and increase sales.
- Keep your blog simple, clean, and easy to navigate.
- Each article must link to another relevant post to keep the visitor engaged.
- Don’t write content that is not related to your niche. Otherwise, the reader will lose interest in your blog.
- Be consistent in creating quality content. Make it unique through your writing.
- Be responsive in answering the queries of the visitors.
- Make them subscribe to the newsletter so that they get the latest post in their mailboxes.
- Create products and services that solve people’s problems. This will be your revenue stream.
- Choose a platform that can effectively handle your website and has the potential to expand your digital green energy business in the future.
- Choose 2 or 3 social media platforms to promote your green energy website. Overdoing may lose the effectiveness of digital marketing.
All the above steps will help you in launching your website with a bang this new year.
Finally, it is you who can take your blog to the heights through consistency, relevant content, prompt service, and an excellent product.
Start making your first eye-catching Green Energy Website with Bluehost WordPress Website Builder (24/7 website builder support).
Thank you
Yash:)
